In 2011, Chevrolet starts to roll out its full portfolio in China. Leveraging the global frenzy on autobots brought about by the Transformers movie, communications programs help shape Chevrolet as a trustworthy “iron friends” of the consumers.
Chevrolet launched its new Sail, the most ideal family car, in Chengdu, the city with the highest “happiness” scores, and added to the residents’ real happy life with their own cars.
